Our Client’s Challenge
With its core audience of teens and twenty-somethings, the Benzagel® line of acne care products needed to look approachable to young people on social platforms. Our client wanted to add spirit and excitement to the header graphics on their social media properties.
Our Strategic Insight
Our conversations with young people made one fact perfectly clear: the point of facial care for people dealing with acne, is to look clean and confident. When you feel that you fit with your social scene, your aura of confidence shines through: You’re ready to face the world!
Our Solution
Built around the the tagline “Put your Best face forward!” we created a series of seasonal themes that could be switched out periodically, to present a fresh and responsive impression. Of course our subjects for each graphic were young people looking happy and confident.
The Results
Employing the new headers on platforms like (appropriately) Facebook, our client was able to change with the seasons and constantly look refreshed … putting their own “best face forward.”
