Our Client’s Challenge
The core audience for leading acne care line Benzagel® is young people in their teens and twenties—who are drawn to brands that project a contemporary image of fun and excitement. But the benzagel.ca website needed an update to continue attracting this new generation.
Our Strategic Insight
Young people are willing to engage with brands that look young—and respond to their needs and interests. We understood how important it was for the Benzagel website to to be constantly refreshed with new material that spoke to this audience—and showing the confident, happy faces of youth.
Our Solution
We created a website that first and foremost would continue to look friendly, fresh and new. It has the capability of being constantly updated with Products, News and more.
The Results
Following this strategy, we built out a mobile-optimized and fully bilingual website that boldly displays the full range of acne-fighting Benzagel products, in the context of a friendly and welcoming community of their peers.