Our Client’s Challenge
iiCiNG Flavour Shots is a flavour enhancer specially formulated for use in alcoholic beverages—liquor, beer, or even wine.
iiCiNG is sold in-store across the country at major grocery chains. That’s good! But our client wanted to ensure that when shoppers see it on shelf, they know a) What it’s for, and b) How to use it.
Our Strategic Insight
This meant that our digital campaign had to evoke the fun and taste appeal of the product—while explaining in a fun way how to use it!
Our Solution
We started with a graphic approach that associates the product on shelf with the experience of what’s inside…
We then created a slogan that says it all: “Work the Squirt!”
… and continued the theme showing the product enlivening the spirit of any occasion!
The Results
Within days, the campaign was getting high click-throughs. Viewers were engaging with the content—and spending real time on the website, averaging over 4 minutes!
A survey of our core audience of young people of drinking age, 22 to 36, showed the brand enjoys a high level of awareness.