Our Client’s Challenge
iiCiNG Flavour Shots come in a clever squirt bottle that fits in the palm of your hand. Our client wanted to be sure that once consumers had it in their hands… they’d know what to do with it!
Our Strategic Insight
We saw an opportunity to take advantage of the extreme popularity of TikTok and Reels among our target audience: young people of drinking age. These would be the perfect platforms to present an animated “how it works” demonstration. But it would have to be quick… simple… and eye-catching.
Our Solution
We created short animated spots that not only showed how to squirt the product into your favourite drink—but the resulting burst of flavour you’ll experience when you do!
When our client partnered with LUG Sports, the international youth sports organization, we took it a step further with our “iiCiNG Call” video.
The Results
The TikTok audience found our iiCiNG videos to be very much to their taste. Full length viewing was common, with high click-throughs to the website, and solid engagement stats.