Our Client’s Challenge
Our client needed a package design for a new product joining their well-regarded family of acne care products. The new, high-quality moisturizer should capitalize on the existing brand recognition, to help it move quickly in a tightly competitive market.
Our Strategic Insight
To appeal to the brand's Gen-Z core audience, we realized the new product needed a fresh, exciting and inviting look on store shelves—while maintaining a clear link to the existing brand family.
Our Solution
Our design borrowed from the flowing hair of the familiar brand logo, to create waves of bright colour anchoring the package design, along with front-panel text that clearly spelled out the use and benefits of the new product for young buyers.
The Results
The new package immediately won shelf presence in the leading drugstore chain nationally, and quickly became one of the top sellers in the line. In fact, it helped increase the brand’s market share by introducing the full line of Benzagel® products to new Gen-Z buyers.
