Contents Intro: The Statistics 1. Create a Theme 2. Make it Fun 3. Tell a Story Summary: Lessons Learned Consider these two stats from a joint study by Crowdtap and Ipsos Media CT, as quoted in AdWeek: User Generated Content
Whether you call it goals, strategies or KPIs, a lot of the learning in the Centro Certified DSP Training Program had to do with thinking through what you're trying to achieve, before building out your form of attack.